Bonfire Interactive
A Euna Solutions product line.
Partnering cross-functionally with the Digital and Content teams, I delivered compelling end-to-end creative for Bonfire's 2023 SOPs report campaign. I led the visual direction and design execution for this campaign, effectively translating complex data into a cohesive visual narrative across all touchpoints.
Key Program Results 🔥
- Highest report downloads in program history. Visually compelling design drove high engagement.
- Overwhelmingly positive feedback. The program and campaign data proved major success.
- Achieved a 5.5× increase in landing page conversion rate year over year. Results-driven design.
Design Parameters 📐
- Easy to digest. Complex data needed to be easy to understand.
- Retrofuturism theme. Incorporate retrofuturism while staying on brand.
- Accommodate dense content. Use whitespace to balance heavy data.
- A polished visual experience. Deliver visually compelling and effective design.
A one-pager version of the report for events use.
Report cover design.
Digital advertisements + paid social built with Creatopy.
Hubspot conversion-optimized landing page for report downloads.
