Bonfire is one of the multiple product lines I provided Graphic Design support for under Euna Solutions—this project highlights my contributions to Bonfire specifically. Every year, Bonfire releases a State of Public Sourcing Report (SOPS). The 2023 report is backed by comprehensive data from almost 600 U.S. public agencies that use Bonfire.

Design Parameters

• Easy-to-digest. Complex data needed to be easy to read and consume.
• Retrofuturism theme. Incorporate retrofuturism into the report while remaining on-brand.
• Accomodate content. Use whitespace to balance heavy content and data.
• A beautiful experience. Showcase visually-compelling and effective design aesthetics.

Key Program Results

• Increased the landing page conversion rate by 5.5x the rate for the previous year.
• Recorded highest report downloads in history. Visually compelling design drives results!
• Overwhelmingly positive feedback. The program and campaigns were a huge success.