Bonfire Interactive

Bonfire is one of the multiple product lines I provided Graphic Design support for under Euna Solutions—this project highlights my contributions to Bonfire specifically. Every year, Bonfire releases a State of Public Sourcing Report (SOPS). The 2023 report is backed by comprehensive data from almost 600 U.S. public agencies that use Bonfire.

Key Program Results 🔥

  1. Increased the landing page conversion rate by 5.5x the rate of the previous year.
  2. Recorded highest report downloads in history. Visually compelling design drives results!
  3. Overwhelmingly positive feedback. The program and campaigns were a huge success.

Design Parameters 📐

  1. Easy-to-digest. Complex data needed to be easy to read and consume.
  2. Retrofuturism theme. Incorporate retrofuturism into the report while remaining on-brand.
  3. Accomodate content. Use whitespace to balance heavy content and data.
  4. A beautiful experience. Showcase visually-compelling and effective design aesthetics.

Cover Design

A few final report spreads.

A one-pager version of the report for use at events.

Digital advertisements + paid social.

The landing page ad campaigns pointed to for downloading the report.

  • Research
  • Campaign Creative
  • Layout Design
  • Data Visuals
  • Illustration
  • Typesetting

Marketing. Creative. Print. Digital.

Questica & eCivis

UX. Brand. Web. Print.

Canadian Science Publishing