Canadian Science Publishing

CSP is Canada's largest independent, not-for-profit publisher of international peer-reviewed scientific journals, formerly known as NRC Research Press. On the Marketing team, I worked closely with Communications Specialists, Scientific Publishing Editors and subject matter experts to strengthen CSP's brand.

Key contributions to Canadian Science Publishing:

  1. Led scientific journal cover selection and production. Creating brand templates made the process with sales, journal editors and marketing more efficient.
  2. Initiated usability testing of sales and marketing tools. Conducted in-house user testing of current tools to either improve or replace current tools.
  1. Implemented tools with built-in metrics. This gave the team a way to measure success, report quantitative data, and inform data-driven decisions.
  2. Strengthened brand and visual presence across all channels. Brought design consistency and awareness to the brand. Librarians and agents have increased recognition of CSP since starting promotional campaigns.

Top left: Inner spread example of the sales catalogue layout. Top center: Social Media Promotional Graphic. Top right: Cover for CSP's Open Access Roadmap. Bottom center: Call for Papers template design. Bottom right: Journal Catalogue landing page.

CSP hosted an annual image contest called Visualizing Science to support researchers and feature their images on journal covers. I created a sub-brand specific to the contest and redesigned the image submission platform (above).

Below is a selection from the 20+ journal covers I curated on an annual basis.

Custom illustrations created to elevate visual identity and selling points.

  • Campaign Creative
  • Advertising
  • Events Assets
  • Sales Assets
  • Design Templates

Photography. Production Design.

Canopy Growth Corporation

Magazines. Design. Process.

Coyle Media Group