Canadian Science Publishing
On the Marketing team, I collaborated with Communications Specialists, Scientific Publishing Editors and subject matter experts to strengthen CSP's brand across all channels.
- Implemented sales & marketing tools with built-in metrics
- Marketing campaign graphics
- Sales enablement
- Cross-team collaboration
- Social media creative
- Strengthened visual brand presence + recognition
- Email campaign templates
- WordPress landing page optimization
- Contest platform + brand redesign
- Annual journal cover curation
Custom brand-aligned illustrations created to elevate visual identity and selling points.
Top left: Inner spread example of the sales catalogue layout. Top center: Social Media Promotional Graphic. Top right: Cover for CSP's Open Access Roadmap. Bottom center: Call for Papers template design. Bottom right: Journal Catalogue WordPress landing page.
Top left: Sub-branding created for annual Visualizing Science contest WordPress landing page. Top right: Spread promoting Visualizing Science contest. Bottom center: Redefined look for Visualizing Science contest social media. Bottom right: Sub-branding shown in MailChimp template.
CSP hosted an annual image contest called Visualizing Science to support researchers and feature their images on journal covers. I created a sub-brand specific to the contest and redesigned the image submission platform (above).
Below is a selection from the 20+ journal covers I curated on an annual basis.
