Hannah Hatherell
Summary
I craft delightful user experiences and branded story-telling designs from concept to execution, building strategic design systems that empower teams to convert prospects at scale.
Learning & Development
- Accessible design, the basics
- Advanced accessible components
- Advanced web accessibility: ARIA explained
- AI for Designers
- Visual Design: The Ultimate Guide
- UX Design for Virtual Reality
- Data-Driven Design: Quantitative Research for UX
- UI Design Patterns for Successful Software
Education
Skills
- Wireframing
- Prototyping
- User testing
- Storyboarding
- Design systems
- UI styling
- Mockups
- Branding
- Accessibility
- HTML
- CSS
- Bootstrap
- Wordpress
- Github
- Adobe Suite
- MS Suite
- G-Suite
- Sketch
- Figma
- InVision
- Miro
- Notion
- Unbounce
- Hubspot
- Jira
- ClickUp
- Basecamp
- Empathy
- Active listening
- Communication
- Trust building
- Collaboration
- Mentoring
- Consulting
- Scrum
- Agile
- User-centered design
- AI-assisted workflow
- Organization
- Adaptability
- Resiliency
- Time management
Values
- 🙋 Be honest & accountable.
- 📚 Learn and share.
- 🎨 Embrace creativity.
- 🤓 Stay curious.
- 👏 Recognize others.
- 🌱 Cultivate community.
Professional Experience
Visual Designer, Appspace (Igloo Software)
Apr 2023 – Present
Igloo Software is a B2B SaaS company, providing a digital workplace platform (modern intranet) that helps companies centralize communication, collaboration, and knowledge sharing for all employees, including desked and frontline workers. Igloo Software was acquired in 2025 by Appspace. Some of my key contributions to date:
- Led visual design for 22 customer migrations from Igloo Classic to Igloo Flex within five months
- Owned visual design strategy for 50+ customer digital workplace implementations
- Established scalable visual standards, design systems, and SOPs used across internal teams and customers
- Designed and implemented accessibility-compliant, brand aligned design systems
- Authored reusable CSS patterns and frameworks, cutting rework and boosting delivery efficiency
- Partnered with UX and Product teams to translate customer insights into platform improvements
Graphic Designer & Developer, Euna Solutions (Bonfire Interactive, Questica, eCivis)
April 2022 - Jan 2024
Euna Solutions provides cloud-based software for North American public sector and government organizations, managing critical functions like procurement, budgeting, payments, permitting and grants. Euna underwent a rebrand (formerly GTY) in 2023. On the Marketing team, these were my major contributions:
- Improved team efficiency by building brand libraries, templates, and standardized file systems
- Created a campaign landing page design system, improving turnaround time by 20%
- Empowered Customer Success and Marketing teams by creating high-impact brand collateral & templates
- Designed event materials, including booths, roll-up banners, flyers, one-pagers, and branded swag
- Supported Marketing programs with creative for organic and paid social, website, blog, landing pages, newsletters
- Facilitated a fast-paced rebrand by rolling out updated templates, collateral, and campaign graphics
Graphic Designer, Canadian Science Publishing
June 2020 - April 2022
CSP is Canada's largest independent, not-for-profit publisher of international peer-reviewed scientific journals, formerly known as NRC Research Press. On the Marketing team, I made the following contributions:
- Led journal cover production, created templates that improved teamwork with sales, editors & marketing
- Improved brand visibility across channels, increasing librarian & agent recognition
- Implemented tools with built-in metrics, enabling the team to measure success and guide decision-making
- Usability-tested sales and marketing tools to identify gaps and opportunities
Production Designer, Canopy Growth Corporation (Tweed)
November 2019 - May 2020
Canopy Growth Corporation is a leading Canadian cannabis company producing and distributing medical and recreational cannabis products through a portfolio of well-known global brands. I contributed the following:
- Consistently delivered high-quality work under tight deadlines
- Boosted team efficiency with standardized processes and tools, ensured precise preflighting of digital and print materials
- Reduced outsourcing costs by handling in-house product photography and retouching for e-commerce.
Lead Graphic Designer, Coyle Media Group
September 2018 - September 2019
Coyle Media Group is a full-service marketing and creative agency specializing in brand strategy, digital marketing, design, and content development for a wide range of clients. My key contributions:
- Spearheaded the in-house production of magazines, surpassing company expectations and reducing annual labor costs by over 25%
- Optimized magazine production by introducing a new design process, resulting in a three-week reduction in overall project timelines
- Went beyond expectations by mentoring team members and fostering productive brainstorm sessions
Lead UX Designer, MasterpieceVR
June 2018 - September 2018
MasterpieceVR is a virtual reality platform that allows users to sculpt, model, rig, and animate 3D content intuitively in an immersive VR environment. I strengthened this startup with the following contributions:
- Designing an efficient and user-friendly virtual reality annotation method
- Fostered teamwork and collaboration through the implementation of daily scrum meetings, boosting team morale
- Demonstrated organizational skills and effective problem-solving when addressing challenges