Branding & Contest Platform Integration
OVERVIEW
Each year Canadian Science Publishing (CSP) runs an image contest. Once of the first tasks I was assigned when I came on board was to rethink how the current contest was run and what platform it used. The current contest had no consistent visual presence, showed no growth year to year and there was no way to track the contest performance data.
My research encompassed:
ROLE
Graphic Designer
User Research, Interaction, Visual design, Front-end web design, Prototyping & Testing
June 2020 - Ongoing
To better understand the current contest process, I mapped and analyzed the current user journeys and documented the pain points I discovered. I made a list of technical requirements for the new image contest platform and researched potential candidate platforms. After trialing several of those platforms, I mapped several potential new user journeys taking into account the integration process of each platform. I presented these findings to the marketing team we came to a decision.
In addition to updating the image contest platform I also built a sub-brand specifically for the marketing team to promote the image contest. I documented how the brand would be used across all promotional aspects of the image contest and presented this to the marketing team. We successfully launched the contest through our WordPress blog in July 2021. While the contest was running I was responsible for monitoring, maintaining and updating the front-end of the contest page. The results of 2021 contest yielded triple the amount of our previous entry numbers.
eCommerce Photography & Medical Iconography
OVERVIEW
As part of my role at Canopy Growth, I was responsible for photographing products and retouching images across corporate, recreational and medical brands. These assets were used on eCommerce sites across the country. This also included designing icons for Canopy’s medical brand, Spectrum Therapeutics.
ROLE
Production Designer
Photo Retouching, Visual Design, Photography
November 2019 - May 2020
End-to-end visual design
OVERVIEW
When I joined the team at Coyle Media Group (CMG), I was joining a start-up even though they had been in the publishing industry for 17 years. Instead of outsourcing to a third party, CMG was now bringing magazine design in-house and launching digital initiatives to bring their publications up to the speed of the modern publishing world.
ROLE
Lead Graphic Designer
User research, Visual design, Front-end web design, Brand design
September 2018 - September 2019
My responsibility as the design lead was to spearhead the in-house design of the magazines and format this content for the magazine websites.
I established a design system, a project timeline and a design process. I designed the layout and typography for all of the advertorial and editorial and approximately 40% of the advertising for each issue.
The skills I learned at CMG would set me up for future implementation of processes and systems. I was able to accomplish these key achievements:
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