Mini brand identity created for a local Registered Massage Therapist. The project focused on developing a calm, natural visual identity through a custom logo, soothing colour palette, and branded collateral for client-facing materials.
The identity includes primary and reversed logo treatments designed for flexible use across print, packaging, and digital applications.
Primary Logo
Reverse Logo
Earthy greens and soft neutrals were chosen to evoke calm, balance, and nature.
#1E4630
#3F6F57
#E6E2CF
#F5EFE5
Soft rounded typography paired with a clean sans-serif to maintain a calm and approachable tone.
Logo Mark
Custom hand-lettered monogram.
Supporting Typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
The identity was applied across essential client touchpoints including packaging, print collateral, and promotional materials.
Business Cards
Essential Oil Label
Notebook Cover